Funded by Nordic Culture Point through the Norden 0–30 Programme
Nordic Youth Media Lab:
Critical Thinking & Digital Democracy
Empowering young people to navigate information, challenge misinformation and become creators of responsible digital media.
Join the Project🚀 We Are Launching a New Nordic Initiative
Femina ry is proud to launch Nordic Youth Media Lab: Critical Thinking & Digital Democracy, a new international youth initiative bringing together participants from Finland, Sweden and Denmark.
Supported by Nordic Culture Point through the Norden 0–30 Programme, the project creates a unique space where young people can strengthen media literacy, critical thinking and democratic participation while developing practical digital media skills.
Over the coming months, more than 100 young people will work together across borders, learn from experts, create podcasts and digital campaigns, and become part of a growing Nordic network of young media creators and changemakers.
🌍 Why Is This Project Important Today?
Young people are growing up in an environment where information travels faster than ever before. Artificial intelligence, social media algorithms and digital platforms influence how we think, communicate and participate in society.
At the same time, misinformation, online manipulation and information overload are becoming increasingly common challenges across Europe.
To participate actively in democratic societies, young people need more than digital skills. They need the ability to critically evaluate information, recognise manipulation, communicate responsibly and make informed decisions.
Nordic Youth Media Lab was created to address exactly these challenges.
🎯 What Will We Do?
The project combines education, creativity, international cooperation and youth leadership.
🎓 Online Trainings
Four interactive training sessions on media literacy, fact-checking, digital storytelling, media influence and ethics.
🎧 Digital Media Labs
International teams creating podcasts, videos, articles and awareness campaigns.
🌍 International Collaboration
Youth from Finland, Sweden and Denmark working together and exchanging ideas.
📢 Youth Leadership
Young people actively shaping project activities through the Youth Steering Group.
📅 Project Timeline
March 2026
Project Launch
Partner coordination, recruitment campaign and Youth Steering Group formation.
April 2026
Training Series Begins
Fact-checking and digital storytelling workshops.
May 2026
Digital Labs
Podcast creation, media projects and international teamwork.
June 2026
Ethical Media & Democracy
Final training sessions and preparation of youth media outputs.
July 2026
Content Production
Recording podcasts, publishing articles, creating campaigns and Media Hub resources.
August 2026
Nordic Youth Media Festival
International showcase of youth projects and launch of the Nordic Youth Media Manifesto.
📈 Expected Results
Young participants
International trainings
Podcast episodes
Expert articles
Videos & campaigns
Nordic Youth Media Festival
🌍 Why This Project Matters Now
Across the Nordic region, young people are increasingly receiving information through social media platforms, AI-powered content and digital communities. While digital opportunities are growing, so are challenges related to misinformation, manipulation, online safety and critical thinking.
🇫🇮 Finland
Finland is internationally recognised as one of the world’s leading countries in media literacy education.
- 79% of consumers trust Finnish news media.
- 81% report encountering falsified images or videos online.
- TikTok has become the most important news source for many teenagers.
- Media literacy is taught from an early age and increasingly includes AI literacy.
Despite strong trust in journalism, young people continue to face challenges related to AI-generated content, misinformation and information manipulation.
🇸🇪 Sweden
Sweden is actively addressing challenges related to digitalisation, literacy and youth engagement.
- Growing concern over declining reading and information analysis skills among young people.
- Major investments are being made in reading, education and school libraries.
- Digital media plays an increasingly important role in shaping opinions and civic participation.
- Critical thinking and democratic resilience are high priorities in youth policy.
Strengthening media literacy and youth participation has become a key national priority for building resilient democratic societies.
🇩🇰 Denmark
Denmark is currently engaged in a national discussion about the impact of social media on young people’s wellbeing and participation.
- Social media use among youth is a major public policy issue.
- Research highlights links between excessive social media use and lower wellbeing among some young people.
- Digital safety and healthy online environments are increasingly prioritised.
- National debate focuses on protecting youth while strengthening digital skills and democratic engagement.
Young people need tools not only to navigate digital spaces safely but also to become responsible creators and active citizens.
🎯 Our Response
Nordic Youth Media Lab brings together young people from Finland, Sweden and Denmark to strengthen critical thinking, media literacy, democratic participation and responsible digital citizenship through training, Digital Labs, podcasts, videos and youth-led campaigns.
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