Femina aims to improve media literacy and critical thinking skills.
National Media Education Policy
The Media Literacy in Finland policy document, published by the Ministry of Education and Culture in 2019, outlines the field of media education. It describes the strengths, values, and principles of media education in Finland. The policy emphasizes three main objectives:
Comprehensive media education. High-quality media education. Systematic implementation of media education
Media analyses and critical thinking
Media analysis and critical thinking help us understand the world of information and media content. Help us to find the right information, make good choices and use media content responsibly.
Cyber security
Cyber hygiene is how computer users keep their systems safe online. It means protecting against cyber threats and reducing risks. Good cyber hygiene has many benefits.
Artificial intelligence
Artificial intelligence and its impact on children, youth and adults.
AI can help children learn. Adaptive AI considers individual needs, context and preferences. AI can analyse big data to identify patterns, assess needs and provide the best services in different areas such as healthcare and urban planning. AI can threaten children’s privacy. People need to be taught how to protect their data online. AI can make inequalities worse if it doesn’t take into account the diversity of children and young people. AI is powerful and should be used ethically, especially with children and young people.
Nordic Youth Media Lab
Critical Thinking & Digital Democracy for Nordic Youth
About the Initiative
The Nordic Youth Media Lab is a cross-Nordic initiative led by Femina ry (Finland), together with partners from Denmark, Sweden, and Estonia. The project empowers young people aged 16–30 to critically engage with media, fight misinformation, and co-create digital content reflecting diverse voices across the Nordic region.
Vision
Empowered Youth
Develop leadership, teamwork, and digital media skills to build confidence and civic engagement.
Inclusive Media
Amplify underrepresented voices, promote equality, and create authentic, community-driven content.
Digital Democracy
Equip young people to critically analyze media messages and actively participate in shaping public discourse.
Cross-Nordic Collaboration
Build sustainable networks and partnerships across Denmark, Finland, Sweden, and Estonia.
Goals
- Train over 100 youth in media literacy, fact-checking, and ethical journalism
- Engage 80 active creators in producing podcasts, videos, and campaigns on truth, democracy, and inclusion
- Establish a Nordic Youth Media Network of 100+ members for long-term collaboration
- Ensure sustainable and inclusive participation of marginalized groups, minorities, and youth with disabilities
Timeline
January 2026
Project officially starts and Youth Steering Group (YSG) formation.
March – July 2026
Online skills trainings and digital labs across partner countries; youth-led content creation.
August 2026
Nordic Media Festival in Helsinki: panels, exhibitions, and launch of Nordic Youth Media Manifesto.
September 2026 → onwards
Follow-up mentoring, online hub maintenance, and network sustainability activities.